How does your launch tool work? Check out our release calendar to learn when the next hot item drops. All shoes launch at 10 a.m. (ET) / 9 a.m. (CST) unless otherwise noted. Related articles Contact Us App Reservation FAQ What are the terms and conditions for the mobile app launch reservation program? What are the official rules for the sneaker launch sweepstakes? How long does it take for my order to ship out from your distribution center?